Email campaigns are a great way to communicate with your customers efficiently and grow your business in a cost effective way. Growing your email campaign database can be challenging. However, by incorporating Promotional Products into your email campaigns, you can cross this challenging bridge. To grow your email database, try this. Create an email opt in box displayed clearly on your website with an offer of a free gift to your customer or prospect when they opt in to your email campaign. Your free gift should be Promotional Products with a theme whichs reflect your company. For example, a travel agent can mail out a light up luggage tag, a fitness business can mail out an imprinted pedometer, the options are endless. Shortly after you’ve mailed out the free gift, follow-up with a second mailing or perhaps a personal phone call. Customers and prospects are likely to respond better to you this way rather than outrightly cold calling them out of the blue. Remember don’t just expect a sale imemediately and get disappointed if you don’t get a sale. Your focus should be on building your long term relationship with your prospect and meeting their needs. By incorporating Promotional Products to your email campaigns, you’ll have a healthy growing database in no time.