Advertising at community events using promotional t shirts is a great way to get your business known. Your interest in community activities will also create a business facade people can actually see. For instance, t shirt advertising at a local sporting event where people congregate together creating a large audience is perfect to market your brand through your support and involvement in such local activities.

In America, a charity organisation used promotional t shirts to advocate, support and visually convey the demographic homeless phenomenon that’s opaque to many peoples. America’s Road Home (ARH), a non-profit organisation, orchestrated approximately 18,000 walking billboards expressing awareness of homeless families, reaching out to millions. Stipulated clearly on each t shirt was a website and a relevant phone number were the community called donate and support the cause.

There are many types of fun promotional t shirts available as well as different printing methods. For example, bright colourful t shirts with vibrant text and/or a company logo markets fun and excitement. Furthermore, people will enjoy and feel proud wearing fun and exciting promotional t shirts.

There are different types of t shirts to suit different environments so any industry can use fun, exciting t shirts. Different printing methods suit different requirements. For example, Embroidery suits low detail designs and funky text, Screen Printing suits high detail fun elaborate artwork whereas Digital Transfer is ideal for high detail prints incorporating many bright colours.

At PromosXchange, we understand the importance of conveying universal messages across communities. We offer an expansive array of promotional clothing using high quality Embroidery, Screen Printing and Digital Transfer that would suit your budget and promotional clothing campaign objectives. Speak to our promotional clothing Melbourne head office consultants to find out how you can effectively convey your message on promotional clothing geared to “speak” to your community.

There are many methods of t shirt printing in the market today. However, the top two most popular t shirt printing methods have got to be screen printing and heat transfer printing or digital transfers. So which one do you go for, screen printing or digital transfers? Well, ultimately the t shirt printing methods used depends on what you wish to achieve from the printing job for example, the quality and the feel of the print.

Screen printing
To start the screen printing (also known as silk screening) process, your approved artwork is converted to film. Each film is used to make the screens. A screen is made of a piece of porous, finely woven fabric called mesh stretched over a frame of aluminum or wood. The screens are then coated with a photosensitive emulsion. The screens are left to dry and exposed to UV light. After being exposed, the screens are then washed out with a pressure washer. The inks are then transferred through the tiny dots in the stencil to achieve the desired print. We use high quality plastisol ink as it’s similar to rubber and is very durable. Each color in the design must be blocked, taped, setup, and squeegeed. For smaller runs, manual presses are used, for larger runs with more colors, rotary automatic presses are used. By drying the ink between each color layer, we are able to achieve bright, consistent and professional quality printing with years of durability.

As you can tell by now, this method has a high detailed setup process to ensure the best quality print. The costs of this method is mainly in the set-up process. The number of screens for any design is based on the number of colours of the design. So the more colours you have the higher the set-up costs. This method is ideal for large quantity customers looking for a professional and durable finish. It is the most convenient and economical way to mass produce t shirts.

Digital Transfer
Once your artwork is approved, your design is printed onto a special type of transfer material using a colour laser printer. The transfer material is then pressed onto the t-shirt under high temperature. If you want photo quality print, digital transfer is your answer. This method is ideal for small run customers with multicolour designs looking for a fast turnaround time. Though the materials we use are of premium quality from Italy and Japan, digital transfer prints are still less durable than screen printed designs which are directly printed onto the garments.