Promotional Pens are your answer for a marketing strategy on a shoestring budget. Even on a tight advertising budget, you can build brand awareness with printed personalised pens.

To get the most bang for your buck, choose a corporate pen which looks the most expensive for the price. Printed plastic pens are generally less expensive and you can get funky multi coloured transparent promotional pens. However, if you have more change to spare and your target recipients are more upmarket, then a nice engraved metal pen would suit better.

Pad printing of your logo on custom pens is used for small print areas. Instead of pad printing you can opt for screen printing which will give you a larger print area, though this might cost slightly more. However, bear in mind that overcrowding of text on a branded pen would just look distasteful so keep your message simple. Engraving on metal corporate pens would give you a much longer lasting imprint of your logo compared to pad printing or screen printing.

You can never have too many printed pens as they are always used so it’s always better to stock more than less. Besides, bulk orders can save you a lot of marketing dollars in the long run. Savvy marketers know this and so they tend to order in bulk.

Once you’ve got your hands on your beautiful promotional pens with your logo, don’t just keep them in your storage room. You need to give them away as freebies whenever you can. Whoever said no to a free pen? The more your custom pens get out there, the better for your brand exposure.

Are you tighter than tight on your marketing budget? Then if you have time to spare, you have dollars to save. Many leading promotional merchandise companies can offer you better prices from offshore factories if you have a longer lead time to spare. This is often known as offshore factory direct prices.

So there you go. You have no excuses for not creating brand awareness even on pennies. For best results of your branding on custom printed pens, choose a promotional products company that guarantees their quality and is recognised by a promotional association.

What can you expect when you spend money sending out promotional products to a client or prospect? Well, according to the Advertising Specialty Institute, you can be fairly sure that they are likely to come back as a customer. In fact, the Advertising Specialy Institute found that sixty-two percent of businesspeople did business with the advertiser on a promotional product after receiving the item. By sending your customers or prospects free promotional products, you’re expressing your appreciation towards them. This either makes a current relationship better or helps create a new one.

Be careful not to send cheap and nasty promotional products to your clients and prospects. This will just do the opposite of what you’re trying to achieve and will give your business a bad name such as “Those cheapskate buggers!”. Bear in mind that you shouldn’t always give the same item to all customers and prospects. Reward your loyal clients with something better. Choose an item that’s going to look classy for your loyal clients, for example, executive promotional pens engraved with your company name or logo. You beauty! For prospects, choose the best promotional pens within your price range, ie. a promotional pen which looks like it’s worth more than it actually is.