The promotional products industry is a thriving industry with sales in its billions of dollars each year. So who are the top buyers in the industry? Well, obviously the top buyers are the ones who are cleverly utilising their bigger budgets as they know the value of promotional products in their marketing mix. According to the Promotion Magazine (March/April 2009 edition), the sectors below with examples of the top buyers in each sector make up the top 50 Australian advertisers:

1. The Pharmaceutical Industry – eg. Procter & Gamble,   Unilever,  Johnson & Johnson

2. The Finance Industry – eg. ANZ, Suncorp, NAB

3. The Alcohol & Gaming Industry – eg. Fosters Group

4. The Media Industry - eg. Fairfax Media, News Corporation 

5. Motor Industry – eg. Toyota, Mitsubishi, Mazda

6. Retail Industry - eg. Myer, David Jones 

7. Telecommunications Industry – eg. Telstra, Singtel Group/Optus, Vodafone

8. Food Industry – eg. Wesfarmers, Masterfoods, Kelloggs

9. Travel & Leisure Industry – eg. Qantas, Harvey Holdings, Village Time Warner Group

No matter which industry you’re in, PromosXchange has a large range of branded promotional merchandise to add value to your brand. In addition to the promotional products, promotional corporate gifts and promotional clothing viewable on PromosXchange.com.au, there are thousands of other printed promotional items available from our promotional items manufacturers’ factories across Australia which are not shown on PromosXchange.com.au.

PromosXchange delivers Australia wide, catering for promotional products Melbourne, Canberra, Brisbane, Adelaide and Sydney. We constantly update our website with new promotional marketing ideas and promotional items so keep checking back with PromosXchange.com.au Whether you’re looking for promotional pens, imprinted bags, printed mugs, promotional clothing such as t shirt printing and embroidered polos or promotional corporate gifts, PromosXchange Australia offers a fantastic range of high quality, most popular promotional products and promotional merchandise from renowned manufacturers. PromosXchange uses the best imprinting techniques to brand all promotional products and promotional merchandise with your logo through embroidery, screen printing, pad printing, engraving, digital transfer and dye sublimation.

If you can’t find what you’re looking for on PromosXchange.com.au, contact one of our promotional products Melbourne head office promotional consultants. If you’re looking for a specifical promotional item that you would like sourced, please give us a call and one of our promotional consultants will discuss your promotional item requirements with you. From design through  to production and on time delivery, PromosXchange will take the best care of your brand. Just let us know the objective of your promotional corporate gifts or promotional clothing, your target market and we’ll source the best promotional item we can find to suit your promotional marketing budget and promotional campaign objectives.

I’ve got to say, I am a great supporter of Obama. Not because he’s now President of the United States but because he and his marketing campaign people had the sense to know the value of promotional products. His campaign’s investment into promotional products was a factor in getting him out there and into the President’s spot so obviously they know the power of promotional products. According to opensecret.org, Barack Obama spent double the amount of money on promotional items like promotional badges, promotional t shirts and promotional signs than John Mc Cain who shamefully did badly with the votes. Who can forget the promotional t shirts with Obama’s face worn by Hollywood celebrities like Oprah? So there you go, if party candidates and the President of the United States can’t do without promotional items, I don’t think you can afford not to afford promotional products for your marketing campaigns. Hmm…I might run for Mayor of Melbourne myself using all our promotional gear:))

Thinking hard about the right promotional products for your next marketing campaign? Are you debating whether to get attractive or useful promotional products? Well, before you go ahead and make up your mind, consider this. Customers or prospects are most likely going to cling onto USEFUL items for a long time. Promotional items like imprinted bags, writing instruments and apparel are kept longer due to their higher rating of usefulness. So don’t just choose promotional items based on looks. Remember your target audience and choose items that would be useful to them. For example, if the event is a conference, imprinted satchel bags would be very useful to the conference attendees and if it’s for a tradeshow imprinted tote bags are always a winner to keep goodies in. Below is a snapshot of usefulness versus attractiveness of a few imprinted products as found in a study by the Advertising Specialty Institute:

Reason for Keeping Item Useful Attractiveness

Bags 91% 34%

Writing Intruments 91% 12%

Other Apparel 89% 39%

Glassware/Ceramics 86% 26%