Promotional Pens are your answer for a marketing strategy on a shoestring budget. Even on a tight advertising budget, you can build brand awareness with printed personalised pens.

To get the most bang for your buck, choose a corporate pen which looks the most expensive for the price. Printed plastic pens are generally less expensive and you can get funky multi coloured transparent promotional pens. However, if you have more change to spare and your target recipients are more upmarket, then a nice engraved metal pen would suit better.

Pad printing of your logo on custom pens is used for small print areas. Instead of pad printing you can opt for screen printing which will give you a larger print area, though this might cost slightly more. However, bear in mind that overcrowding of text on a branded pen would just look distasteful so keep your message simple. Engraving on metal corporate pens would give you a much longer lasting imprint of your logo compared to pad printing or screen printing.

You can never have too many printed pens as they are always used so it’s always better to stock more than less. Besides, bulk orders can save you a lot of marketing dollars in the long run. Savvy marketers know this and so they tend to order in bulk.

Once you’ve got your hands on your beautiful promotional pens with your logo, don’t just keep them in your storage room. You need to give them away as freebies whenever you can. Whoever said no to a free pen? The more your custom pens get out there, the better for your brand exposure.

Are you tighter than tight on your marketing budget? Then if you have time to spare, you have dollars to save. Many leading promotional merchandise companies can offer you better prices from offshore factories if you have a longer lead time to spare. This is often known as offshore factory direct prices.

So there you go. You have no excuses for not creating brand awareness even on pennies. For best results of your branding on custom printed pens, choose a promotional products company that guarantees their quality and is recognised by a promotional association.

Consider promotional products over cash rebates or discounts in your incentive programs. This is because tangible incentives like promotional products are identifiable as a reward for extraordinary behavior. Cash, on the other hand, is a satisfier, more than a motivator. Customers or prospects also mentally positively associate free gifts with celebrations while cash is mentally associated with paying bills and covering obligations. Free gift with purchase programs when executed correctly work a treat because promotional products are used daily by many people. Be it that free imprinted toy in a Mc Happy meal or the free printed pen with a magazine, logoed products are certainly used. Some logoed products even get used multiple times a day such as printed pens. According to a study by the Advertising Institute, 44% of respondents use printed pens at least once a week and 20% use printed pens more than five times a day. So if you’re looking to have your brand in front of your customer and prospects every day, promotional products is your answer.