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Category Archives: Blog

American Apparel to be Acquired by Gildan

The Canadian apparel maker, Gildan Activewear (also known as the company behind Kanye West’s merchandise) has won a bankruptcy auction for American Apparel. The latter has had a tumultuous few years with a prior bankruptcy, sex scandals and poor treatment of workers. Gildan's initial bid of  $66 million was raised to $88 million thereby winning the auction. The full…
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How Perpetual Promotions Can De-value Your Brand

In marketing ‘promotion’ is one of the 6 P’s, a basic element of the marketing mix along with ‘people’, ‘product’, ‘price’, ‘place’, ‘promotion’ and ‘performance’. The main objective of a promotion is to raise customer awareness of a new product to gain acceptance in the market, or a new brand to position it amongst its…
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Uber’s Radical Re-branding Lessons

The concept of Uber was a breakthrough in the taxi industry. We must admit that we are fans of Uber at PromosXchange. Uber is considered to be more valuable than FedEx or For Motor Company. Earlier this month just like Uber users across the globe, we came to find a wholly unrecognizable symbol in their…
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2016 Merchandise Trends in the Fitness Industry

In recent years, many Australians have made the switch to a healthier lifestyle. They have swapped bad eating habits and a lazy lifestyle with a cleaner, and greener way of eating and ensure they get involved in fitness regimes before, after and even during a day in the office. There are an unlimited number of…
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Branding Ideas for Your Start-up Business

  Starting a new business can be a struggle. You’ll be competing with the thousands of brands already in the market and you don’t want to see all the hard work and investment fail before you’ve even begun.  According to the Australian Bureau of Statistics, more than half of Australian small business will fail within…
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Conference Promotional Items Confidence

Conferences with employees and prospective clients are perfect to promote your brand with professionalism. This week at PromosXchange, we have put together a selection of our fav promotional for all your conferences. These conference items will help you and your business thrive in an office environment whilst prepping you up with confidence for your next…
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Top 10 Weekly Countdown: Back to Uni Branding

These back to uni basics are perfect for promoting your club, sports team, academic team, or even your faculty at uni. With o-week coming up, we have compiled a list of our favourite items for YOU to choose from for all your promotional needs this semester! 1. Business Carry Bag This bag is great for keeping…
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Top 10 Weekly Countdown: Promoting Your Organisation

At PromosXchange we have an extensive list of promotional products to help you and your brand achieve it’s marketing dreams! These promotional items are more than just an object with your logo printed – products such as t-shirts, caps and even pens can strengthen a relationship between you and the client, leading to future business…
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Custom Printed Mouse-mats Are Still ‘In’

Promotional Custom Printed Mouse Mats[/caption] An effective promotional merchandise item is something on which you can print your company logo as well as other important details, like contact numbers or a short list of your products and services, prominently. As far as possible, the printed area needs to be very visible to give your brand…
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4 Reasons Why Promotional Merchandise Advertising is Vital for SMEs

In a recent research by APPA (Australasian Promotional Products Association), it was discovered that SMEs are the largest buyers of promotional products making up 32% of total promotional products sales by consumer category type. It’s apparent that more and more SMEs are realizing the power of promotional merchandise advertising. As Mark Twain said, “Many a…
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5 Merchandise Branding Tips for the New Year

It’s a brand new year and a perfect time for a brand makeover with promotional merchandise. Here are 5 pieces of advice from our experts you can use to enhance your brand’s image with merchandise. Attractive Hooters T-shirt Design with Mascot #1 Design Makes the Merchandise You can create an amazing brand affinity with your…
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The LED Stylus Promotional Pen

Today’s featured item is this stylish looking LED stylus promotional pen. It’s one useful promotional item that should always be present in your bag, whether you’re a student, an employee, an executive or a business owner. The LED light comes in handy when you’re fumbling in the dark, for instance trying to find your car…
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Corporate Printed T-shirts Don’t Have to Look Dull

Corporate printed tees or promotional t shirts are not usually worn by employees of Corporate companies when it comes to dressing for the office but there are those corporate outings or sports fests that let everybody relax and have fun for a few hours. It is during these occasions that corporate printed t-shirts come into…
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5 Ways to Use Promotional Products in Social Media

Promotional products and merchandise is a great way to build your brand’s social media presence. All that tweeting, facebook time, blogging and the rest of it would be useless without getting your target audience engaged. Due to the tangible nature of promotional gifts, they are sure to give you powerful brand interaction when used together…
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5 Ways to Incorporate Promotional Merchandise in Your Marketing

Promotional merchandise plays a big role in marketing and gaining more clients for your business. In fact, most major companies rely heavily on this advertising and marketing technique which has proven to be very effective. Giving out promo items is also an effective tool to enhance brand awareness and of course brand visibility among consumers.…
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Stainless Steel Drink Bottle: The Ideal Marketing Tool

Drink bottles are most definitely one of the most useful promotional products around. Drink bottles are extremely versatile when it comes to your marketing campaign. You can use custom drink bottles to target different segments of the market as almost everyone uses drink bottles. For this reason, they are the ideal marketing tool. However, there’s…
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Embroidered Polos Styles & Designs

Embroidered polos are very versatile. You can dress them up with pants or dress down with jeans but still look smart. They are ideal for workplace settings where t shirts too informal making embroidered polos a great substitute.  Due to it's versatility, comfort and presentation, embroidered polos are very popular both in the workplace and at events. Here are the most common types…
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Funk it Up Drink Bottles

Workouts can be boring so I like to add colour to my workout gear. These Funk It Up Drink Bottles are ideal. They come in cool clear, translucent blue and translucent red with a silver screw top cap. You can hold almost a litre of water in this baby. As with all our other plastics…
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Silicone Wristbands – Ideal for Events

Silicone Wristbands  printed with your logo is not only a low cost promotional item but ideal for all types of events. This is why silicone bracelets are such a popular promotional product. Custom wristbands are used at charity events, conferences, tradeshows, clubs, school events, music festivals, sporting events, political events and even religious events. Silicone…
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Promotional Merchandise at Factory Direct Prices

Promotional Merchandise from PromosXchange is available at factory direct prices. With our partnerships with factories in China, we are able to provide a wide range of custom products at the best prices but still at the same high quality standards we’re renowned for. With our promotional merchandise sourcing office in Shanghai, China, we have direct access…
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